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It says I'm sexy, I'm powerful and I have excellent taste. It is the one design name that spans every class and is classless, every generation and is flawless. Gucci means simple, elegant, timeless luxury.

Originally, a small family run saddlery founded by Guccio Gucci it became an Italian Fashion and Leather Goods label in 1921. In 1947, the bamboo handle handbag was introduced and the rest is history!

Huge icons like Grace Kelly and Jackie O helped cement the Gucci bag into the elite handbag of choice. In the 60's and 70's it was the epitome of chic and although popularity waned a little in the 80's, Tom Ford dramatically transformed Gucci back to its former glory in 1994 and onwards. In fact, Gucci topped ACNielsen's Global 'Most Coveted Fashion Brands' ranking by scoring consistently high responses from online consumers in every part of the world - "a remarkable testament to the power and universal appeal of these two luxury fashion brands," said Frank Martell, President and CEO, ACNielsen Europe.

There are many styles of Gucci bags, ranging from texture and colour, to punk or posh.
The common thread is that they are all carefully made to the highest standard and will last you a lifetime.

It is one of the only brands where there has to be a style for you. From the most up to date fashion conscious to classic sophisticats, there is a bag for everyone. As it is an important purchase, for a considerable amount of money, the average lady usually opts for the traditional, much adored Gucci GG pattern in classic chocolate or Black.This will never date, and keeps it value.

The more adventurous often opt for this with the red/ green stripes for a more authentic look.
Then there is the style of bag to consider.

Want to look great in the airport? Go for the classy travel bag that is practical yet beautiful and oozes power. Want to look great in the evening? Go for a pagoda, hobo or clutch. They neatly tuck right under your arm and will accessorise every outfit perfectly.

Want to look great in the day? For the ultimate in day chic go for the new look oversized shopping bag that just says I'm It! Plus it fits the lipstick, keys, spare pair of underwear,oversized wallet and huge filofax leaving plenty of room for more 'can't leave home without' essentials!

And for classic elegance you can't go wrong with a tote.

For an authentic Gucci prices start at £275, with the most popular styles at around £1000 mark.
Think of it as a worthwhile investment. After all, life may be dull but hey, I've got a GUCCI!